24 million Euros!

This is what English ads will earn during the World Cup according unveils to Catch Brasil.com!

They have just got permission to close two hours later in the evenings England matches.

They will therefore remain open until 1am instead of 11 pm after matches of the national team at the World Cup in June in Brazil, announced Monday the Ministry of domestic affairs.

England will face in the group stage, Uruguay on June 19 and Costa Rica on June 24

In early February, minister of domestic affairs had rejected the request of the Association of British ads (BBPA) to postpone the closing time of these institutions.

It is the British Prime Minister, David Cameron, who personally intervened to manage this file.

The 49,400 establishments in the United Kingdom should therefore share an estimated € 24 million Euros fee.