Another a big blow for the three stripes brand. Adidas will become the supplier of Manchester United as of next season (2015-2016). A new partnership that will span the next 10 years for a sacred jackpot of € 940 million.
“We are delighted to team up with Manchester United, one of the football clubs most successful and most loved in the world. Our new partnership with Manchester United clearly underscores our leadership in football and will help us to strengthen our position in key markets worldwide. At the same time, this collaboration marks an important milestone for us when it comes to merchandising potential. We expect total sales to 1.5 billion pounds during the duration of ourpartnership” told Herbert Hainer, Chairman of the Adidas Group.
Manchester United leaves Nike after 13 years of collaboration.
— Manchester United (@ManUtd) July 14, 2014