Bet High Kenya Limited under their leading brand, BetSafe is set to support Kenyan Premier League. The giants Gor Mahia and AFC Leopards have entered into a new sponsorship deal with gaming company.
Bet High Kenya Limited is yet to launch its operations in the Kenyan market in the near future. It has made it a priority to support football from grassroots level to the top-flight league. It will thus bankroll Kenya’s biggest community clubs for the next three seasons.
Record KPL champions Gor will get Sh55 million per season while Leopards will receive Sh40 million.
“We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football. Being a responsible gaming provider since the very beginning we aim to bring more engagement and excitement together with Gor Mahia and AFC Leopards in the near future,” said Tom Bwana, Public Relations and Partner Manager at Bet High.
The sponsorship will come as a big relief for both clubs. As for most of the clubs, they have been facing financial challenges during the 2019/20 season. With Coronavirus pandemic, players are going without salary for several months.
This will be the second time the eternal rivals will be jointly sponsored by a gaming firm. SportPesa was their previous partner.