The Zimbabwe Football Association (ZIFA) Northern Region Division One League coaches are getting a new opportunity. Beyond fighting over a ticket into the Premiership, a local company unveiled a sponsorship package for them yesterday.
The deal will see outstanding coaches receive monthly and annual awards. The league has entered into a three-year partnership with Anzaequip Earthmovers. With the company pouring over US$5 000 for coaches. The deal was signed at a local hotel in Harare yesterday.
Northern Region Division One League chairman, Martin Kweza has been working tirelessly to transform the entity. He declared to have been happy to secure a deal at a time when football has been affected by the Covid-19 pandemic. “It is good to gather here and sign an agreement with our sponsor, Anzaequip Earthmovers. At a time when football is at a standstill because of the Covid-19 pandemic.” He said.
“What makes this occasion unique is the belief, and trust, in our brand and the professional work ethics by our esteemed partners. The commitment to partner us, at a time when there are no football activities, is unprecedented and gives a seal of approval to our brand.”
Anzaequip operations director, Brighton Bakacheza Fakamari, said they saw it fit to sponsor the Northern Region because of the league’s vision.
“We are happy to be entering into this marriage. The Northern Region League is a key football league, in the country,” he said.
“This partnership will surely improve our visibility, network and business synergies. Our marketing strategy is to use football to grow our market share in a win-win situation.”
Fakamari said it was high time coaches got due recognition. “We believe a coach is an important figure in the world’s most beautiful game. As he plays a crucial role in identifying, developing and managing talent.” He said.
“It is not an easy career and it can be very stressful at times… And, then, if the team wins, it’s the players, not the coach (who get praise), but if the team loses, it’s the coach, not the players.” He regreted.