The League Management Company (LMC) has firmed up a multi-year
partnership for the Nigeria Professional Football League NPFL with Bet9ja, Nigeria foremost Betting and Gaming
brand.
According to a statement by LMC on Wednesday, the deal commences from the 2021/2022 NPFL Season.
Under the auspices of the deal, which was concluded by the parties in June 2021,
after lengthy negotiations, with Nilayo Sports Marketing as advisors to the
parties, Bet9Ja will be signing up as “Official Supporter/Sponsor” of the NPFL
under the Betting and Gaming category.
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Bet9Ja will have the right to associate with the NPFL, the Participating Clubs and
will benefit from branding placements across all NPFL match venues, events,
programs and digital channels. Bet9ja will also be featured in content across
NPFL match broadcast and NPFL.TV channel, among other exciting deliverables.
Both parties have also agreed to work together to develop special projects and
activities to maximize the activation of the partnership while providing mutual
value and benefits to their brands, customers, businesses and, indeed, the overall
development of NPFL and Nigeria Football.
Further details on the Partnership will be made available at the formal unveiling
ceremony to be held at a date to be announced soon.
LMC after the epoch deal signing said ; “We are glad to have signed up Bet9ja under the Betting and Gaming
category, as one of the NPFL first partners under our revamped marketing
strategy, with the advent of NPFL.TV.
“We are optimistic that with this landmark
deal with Nigeria’s foremost betting and gaming brand other brands within other
business categories and sectors will seize the fantastic opportunities created and
key into the new NPFL Project.
“We are certainly looking forward to an exciting
and fruitful partnership, which will help develop and popularize the NPFL
further and make it more enjoyable for fans and commercially rewarding to the
participating clubs and players of the NPFL.
On their own part, Bet9ja said; “We are delighted to partner with the NPFL, which is evidently
progressing and increasingly becoming more influential and popular, especially
with the opportunities presented by the creation of the NPFL.TV and the ever-
growing competitive nature of the matches of the NPFL.
“Bet9ja undoubtedly
appreciates the vision of LMC towards the NPFL and are happy to be part of this
exciting project. Our strategy has always been to stand out from the crowd and
deliver excellent value to our customers and partners.
“This is a partnership
geared towards achieving these goals and one that is built to last.”