The Nigeria Premier Football League (NPFL) has issued a warning to firms and businesses that are not linked with the league through duly signed contracts, advising them to avoid its match venues.
The NPFL Chairman, Hon. Gbenga Elegbeleye, issued the marching order in response to reports of Infinix, a manufacturer of mobile device products, becoming the target of an ambush.
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“Last week we had cause to circulate a memo to all clubs to regularise their marketing activities by adhering to the process spelt out in our Framework and Rules
“The reason for the general caution was that pictures and videos of Man-of-the-Match presentation were circulated showing Infinix, a brand not affiliated to the NPFL.
“The same company was also in Jos to illegally present an award at the end of Matchday 3 between Plateau United and Niger Tornadoes.
“We may have no option that take legal steps to protect our league assets from such underhanded marketing”, the NPFL Chairman stated.
According to him, the Man-of-the-Match award is one of the league’s matchday assets that is exclusive to companies that have a good working relationship with the league.
“Sporadic presentations of cheap mobile devices devalues the league and will not be allowed to continue.
“Furthermore, any Club that abates this illegal use of the NPFL will face stiff sanctions”, Elegbeleye warned.
While pointing out that “laid down processes must be complied with so the assets of the league are not sold cheap,” he noted the league board is not preventing clubs from looking for revenue streams through sponsorship.