The Football Kenya Federation (FKF) today held a productive meeting with its FKF Premier League broadcast partner, Azam Media, to discuss strategies for enhancing the league’s quality and visibility.

Azam was represented by Mr. Patrick Kahemele, CEO – Content & Broadcasting Division, and Mr. Martin Abuya, General Manager – Azam Media Kenya.

FKF President Hussein Mohammed reaffirmed the federation’s commitment to working closely with Azam to elevate the league’s standards.

“Our partnership with Azam is crucial in taking the FKF Premier League to the next level. Improving the broadcast quality and commercial appeal of the league will not only attract more fans but also create better opportunities for clubs and players,” said Hussein Mohammed.

The discussions focused on improving production standards, increasing fan engagement, and strengthening the commercial value of the league through a collaborative approach.