UEFA is reportedly preparing a major shift in its ticket pricing strategy for Euro 2028, aiming to make the tournament more accessible to fans. According to information from The Times, tickets could be available for less than €35, a significant contrast to the rising costs expected for the 2026 FIFA World Cup.
This initiative reflects UEFA’s intention to prioritize fan attendance and maintain a strong stadium atmosphere throughout the competition.
The tournament, scheduled to take place across the United Kingdom and Ireland in 2028, could therefore become one of the most affordable major international competitions in recent years. While final pricing details are yet to be confirmed, this approach would mark a clear effort to balance commercial interests with supporter inclusivity.
For many football fans, Euro 2028 may offer a more realistic opportunity to experience a major tournament live compared to the increasingly expensive global events.
