After Melbourne and Manchester City, the Emirates landed this time in Madrid. Atlético Madrid should no more be called La Peneita in the coming months. The stadium of the Spanish club will change its name.

The airline company, Etihad Airways has reached an agreement with Atletico Madrid to give the name to La Peneita, the Olympic Stadium in Madrid, which will be the den of rojiblancos from 2015. According to Euromericas Sports Marketing, a preliminary agreement of € 155 million over ten years was signed.

Since the death of Luis Aragonés, supporters demanded to rename the stadium on the name of the former glory of the club.But leaders have confirmed their willingness to sell the original name to a brand. Financial logic requires.