World Athletics and Deloitte on Thursday announced a new global partnership to support and accelerate the digital transformation and innovation needs of World Athletics over the next six years.

Deloitte, the world’s largest management consulting firm, will provide a wide range of digital consulting services and sports operations and platforms to World Athletics and the World Athletics Series events from 1 January 2024 until 31 December 2029.

This partnership builds on the strength of the existing relationship between World Athletics and Deloitte and will develop synergies with Deloitte’s recent IOC TOP Partnership.

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World Athletics President Sebastian Coe welcomed Deloitte to the organisation’s suite of global partners, saying: “Global organisations like Deloitte understand the opportunities and challenges that we have as a worldwide federation of 214 members and can provide the strategic advice and services we need wherever we are operating.

“We have already benefitted from the expertise Deloitte has to offer, especially in digital transformation and data analytics, and we’re delighted that we have reached a formal agreement which will help World Athletics achieve our innovation and growth agenda over the next six years.”

Sami Rahal, CEO Deloitte Central Europe, said: “This strategic collaboration symbolises our mutual commitment to nurturing growth, promoting the spirit of athletics, and ensuring operational excellence within international athletics bodies.

“Our partnership brings together two powerhouses that embody deep knowledge, vast experience, and significant influence within their respective sectors.

“At Deloitte, we are incredibly excited about the prospect of merging our expertise with the sports acumen of World Athletics.

“This partnership signifies not only a significant milestone for both organisations but also represents a stride towards the continued growth and elevation of athletics worldwide.”