The Confederation of African Football (CAF) unveiled Unilever personal care brands, including Rexona (also known as Shield, Sure), Dove, Dove Men+Care and Axe, as the latest official sponsors for the 2023 Africa Cup of Nations in Côte d’Ivoire and the 2024 Women’s Africa Cup of Nations in Morocco.

According to a statement on CAF’s official website, the partnership was forged by Unilever International, Unilever’s Global Business Unit in close partnership with Unilever’s Personal Care Business Group and makes them the exclusive ‘Personal Care consumer goods partner’ for the two tournaments, while also working closely with CAF on a range of football initiatives across Africa.

CAF President Dr Patrice Motsepe said: “Our partnership with Unilever and our sponsors are contributing to CAF achieving its objective of making CAF Competitions and African Football globally competitive and appealing to football fans and broadcasting viewers in Africa and worldwide. We are pleased to welcome Unilever as the latest sponsors.

“We are also delighted with the numerous sponsors that we have been announcing over the past year and are excited about the new sponsors who continuously approach us with the intention of partnering with CAF.”