“Football Association of Malawi (Fam) will launch a subscription-based television channel to maximise its revenue.

FAM in a statement released on Saturday, said it had engaged Super League of Malawi and the government, through Malawi Digital Broadcasting Network, over the initiative.

The television channel is expected to go live in the delayed new season set to start next month.

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“The process, which was initiated by the Ministry of Sport, through Malawi National Council of Sports will see football fans paying monthly subscription for access to live local football matches throughout the season.

“Fam has been prompted to initiate the viability of Football TV broadcasting via a pay channel due to continued dwindling of resources in football and the need to have consistency in the beaming of Live football matches with the prospect of playing behind closed doors due to the Covid-19 pandemic challenges.

“The current television broadcasting setup has proven to be loss making and therefore financially unsustainable for all players.

“Local media houses, who are on Free to Air Transmission, are supplying content (live football/ sports content) to commercial players without any return on their production investment or indeed to Fam, Sulom and clubs as rights holders,” the statement says.