The Confederation of African Football – CAF has appointed Kaizer Chiefs marketing director Jessica Motaung in its organising committee for women’s football standing committee. And for her position at the CAF until 2024, Motaung promised to help in commercialising women’s football by luring sponsors.

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Speaking at Chiefs’ headquarters in Naturena on Wednesday during a media conference to confirm the appointment, Motaung outlined that her role mainly entails helping women’s football generate revenues through bringing sponsors on board. The Chiefs marketing director will be heavily involved in marketing the Africa Women’s Cup of Nations that will be staged in Morocco from July 2 to July 23.

“I look forward to leveraging the resources around us. But most importantly, I think the commercialisation of the space is something I can bring to the party. I look forward to the women’s Afcon which is happening in July.” Said Motaung.

“As we know, women’s football is growing internationally. We’ve seen record numbers in events. And the commitments by Fifa and CAF is to make sure that they’ve set up strategies that are not looking at the development of the game but also the commercialisation of the game by attracting more sponsors, that’s where I fit in.” Continued the lady.