What would one do to attract people in the restaurant?

English pizzerias has everything including: giving names of footballers to their dishes. And on this menu, you can see the pizzas Rooney, Suarez, Gerrard, Lennon, etc..

Nothing says if the value of a player on the field depends on the pizza. But for the record, the pizza Rooney is more expensive and stocked.

By cons, that of Aaron Lennon should not be very interested by amateurs.